Robin Hood: Fight Poverty Like a New Yorker


The Robin Hood Foundation has distributed more than $1.25 billion dollars in the fight against poverty since it’s founding in 1988. Funds have come largely as major gifts from individual donors, including generous giving at an annual gala in May that raises in excess of $60 million in one evening.

The Fight Poverty Like a New Yorker campaign is a call to service for all New Yorkers in the war against poverty. The $1MM campaign airs May 2013 with media donated by Clear Channel and funded by the board of Robin Hood Foundation, as are all Robin Hood Foundation expenses. The campaign celebrates the quirkiness and compassion of true New Yorkers, and calls on the community to donate time, talent and money to alleviate hunger, homelessness, lack of healthcare, unemployment, and educational disparity.

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Charity Promotes a New York State of Mind, NY Times, Stuart Elliott, April 30, 2013.   An antipoverty campaign by the Robin Hood Foundation celebrates archetypal Big Apple behaviors, like knowing the best place to get dim sum.

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121212 The Concert for Sandy Relief


The Robin Hood Foundation responded to Sandy victims with the 121212 Concert at Madison Square Garden — raising $71 million, critical awareness of the Robin Hood organization, and broadening the opportunity for an expanded ongoing donor base.

121212 featured singers The Who, Bruce Springsteen, Alicia Keys, Bon Jovi, Eric Clapton, The Rolling Stones, Chris Martin, Kanye West and Paul McCartney.

The concert was simulcast on dozens of US and international television stations, streamed over countless websites, capturing an audience of over 2 billion people – the fifth largest media extravaganza ever. The event and all of it’s marketing was orchestrated in the 6 weeks between the storm and the concert date. 100% of all funds raised were granted to nearly 400 charities throughout NY, NJ, LI and CT area in less than four months.

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